Joules in London


You may or may not know the brand Joules - it's a British country clothing brand which was started in 1989 by Tom Joule. I've known about the brand and worn their clothes for years, being a country bumpkin myself, I've always been a fan. Their clothes may be more known out of the city, but with a new store having just opened in Covent Garden, it's time to bring the brand to the city.

Two pieces here which I've styled are simply clothing items I would buy from any usual clothing shop such as Topshop, worn with my usual clothing. With the Joules SS15 range out now, of course my favourite pieces included a striped tee and a simple leather bag. The Lake Blue Stripe Gemma Slub Jersey Top* has been a key item for me in the past few weeks, paired with bare legs and a black skirt or with jeans and flats for a cooler day. Unlike many other tees, it's a thick jersey material which holds the shape after a lot of wear and you are able to feel the quality of the top. I absolutely love the jewel embellishment at the front as it means I can easily skip a necklace that day and it comes ready accessorised for me. The bag is the French Navy Padstow Leather Bag*, which is a small square satchel style bag which is great for day time use. Going for a navy lea the bag rather than the typical black mixes it up a little and can easily make the outfit stand out more. For a small bag, it manages to fit in my large Mulberry purse, Sony A6000 camera and all of the toiletries I may need (such as the five lipsticks I carried around yesterday). 

As they have just added more summer pieces, I'm already thinking of ordering the Navy Stripe Espadrilles for the warmer months! A little disclaimer to note that I haven't been sponsored for this post, I was asked if I wanted to try some of the clothes and as it's a brand I have grown up with, I was more than happy to do show it to you. 

Luce x