The Sunday Post: Thoughts on a Beauty PR Internship

As you may or not know, this past month I have been interning at Chalk PR, a beauty PR agency located in South London. I wrote a while back a post about tips I learnt from a masterclass hosted by Cosmopolitan but I thought I would let you know what I actually think from experience. I finished my internship on Friday and I was actually sad to leave because I enjoyed myself that much.

Lets start out with what I did day to day, however I won't go into too much detail. When I started, there was another intern already there, Sophie, who showed me how to do everything. On a Monday morning, one of the main tasks was going through all of the newspapers from the weekend looking for anything beauty related, as well as client coverage. It was interesting for the first few newspapers, but then you soon realise that every single one just repeats the same reports. Any coverage or credits then needs to be scanned and saved, boring but it will save the other girls a lot of hassle. Alongside this, everyday the post will come and there's always magazines in there to go through. I actually enjoyed this as I always went through them on my lunch and I haven't had to buy any magazines in the past month! If you want to work in PR, you'll have to get used to doing send outs. Whether it's beauty or fashion, they're a massive part and you end up doing lots of them. Especially as one of Chalks main clients had a new product release coming up, all long leads and short leads were sent the products. Also, I always hear people saying 'oh get used to making tea and coffee' for the rest of the staff, but in actual fact, I didn't make one cup of tea myself. Stock checks had to be done quite a few times and when an order came in, Sophie and I were drowning in boxes. But it's all things which needed to be done. 

Boring stuff out of the way, I did get a massive insight in how PR actually works. I've learnt more in the past month than I did in the past year at university. Chalk is such a small team, there is only 6 girls in the team as well as 2 interns most of the time. So because of this, I was often gave a lot of responsibility with jobs. As it was the end of the month, monthly reports and evaluations of all coverage were being put together so I was taught how to evaluate a piece of coverage and over the course of a few days, I finished off evaluations. The girls all knew that I was a blogger so they took advantage of that and I worked quite closely with the blogger side of that. Perfect for me as I got to read all my favourite blogs every day as I was 'checking for coverage'. In my first week, they held a bloggers event which I went along to on the afternoon to help out, which was great for me as I got to see my fellow blogging friends who came along. 

The main thing what came out of this experience is that I am even more determined to work in beauty PR. I knew that my first internship would either tell me if I liked it or hated it, so thankfully I came out loving out. I know it's a stressful job at times but there are perks to the job. It's not for everyone, whilst interning you have to be willing to do anything. Thankfully, I was working with people that weren't going to make me do something they wouldn't do themselves. If you're not the type of person who is going to bend over backwards for someone, it might not be for you. I think I got lucky for my first internship, I got it through luck by meeting one of the girls at an event  and it's been planned since the beginning of the year. It was a brilliant company to start out with and I really do wish I could have stayed there longer. I'm already considering asking them if I can return another time as I feel as though I could learn a lot more.

I've made some brilliant contacts and I know the girls will help me out in the future as I'll definitely be keeping in contact. Plus I ate so many burgers and ice cream whilst there, I think I need to cut back on my food intake for the next few weeks. For now, I have nothing else to do except work as my internship at Instyle has been pushed back. So if you know of any internships going, give me a holla and hook a friend up! I hope this has helped some people who are considering PR as a career, I will be sure to update you more often when I intern elsewhere but if you have any more questions, just ask me on Twitter here.

Luce x